Flipkart’s Sale Shows Growth in Customers

In order to bring the next 200 million consumers to the e-commerce fold, Flipkart said on Friday that the launch of its Big Billion Days saw nearly 50 percent increase in the number of new customers compared to last year, with 70 billion views in six days following the sale which began on September 29..

Over 50 percent of Flipkart Plus shoppers clocked record sales fuelled by shoppers and sellers from Tier 2 cities and beyond, while sales from Tier 3 cities increased by 100 percent (YoY).

“We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond,” Kalyan Krishnamurthy, CEO of Flipkart Group, said in a statement.

Nearly 50 percent of Flipkart’s top sellers witnessed 3x growth, the company said, and over 40 percent of Tier 2 and beyond cities transacting sellers during the sale.

“Among multi-platform e-commerce sellers, the wallet share seen on Flipkart by sellers was 70 percent, while for fashion and home, our wallet share has hit as high as 80 percent,” said Flipkart.

Compared to last year, Fashion saw a 70 percent increase in sales and women’s consumers contributed 45 percent of total fashion sales (sold units).

“Fifteen apparels, seven shoes and five accessories were sold every second during the sale period. In the Flipkart fashion portfolio, 20 brands sold more than 1 lakh units this time. The Flipkart fashion originals portfolio sales grew 100 per cent in the sale period,” the company informed.

“The mobile category saw the biggest festive season till date, with brands achieving more than 2x growth over the last year’s sale”, Flipkart said.

“More than 20 models sold over 100K units each during the sale, which is a first for any event. At the start of early access, there was a 1.5x spike in users, which reflects an eager anticipation for mobiles. There was 2.5x increase in adoption of product exchange in mobile phone purchases,” the e-commerce platform announced.

The overall growth in new customers in the Electronics segment was 50 percent as 34 electronic devices were sold every second during early access.

“Apple Watches earned over a month’s of their India business in the first six minutes of the Big Billion Days sale, said Flipkart.

“In the large appliances category, one in two TVs, one in three washing machines, one in five refrigerators and one in five ACs bought in India during these six days were bought on Flipkart. Ten TVs were sold per second in the first hour of the sale”, Flipkart said.

“The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers and consumers who were all able to spread festive cheers across categories,” said Krishnamurthy.

“September 30 was the single largest day for commerce in the country as Flipkart emerged as the destination for large appliances with 2x growth on Day 1”, it said. The share of Flipkart’s credit options transactions increased by 70%.

“Artisans and weaver partners through “Flipkart Samarth” programme witnessed over 100 percent growth in sales while over 40 percent of transacting sellers were from tier 2 and beyond,” said the company.

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